Similar to music, Synergy is a collection of living things working together in concert to bring about a positively transformative experience. This summer, we invited our consumers to discover new music, new flavors and new friends through a series of transformative music experiences that spring to life at every touchpoint. As we drive awareness of – and connection to – our unique range of flavors through music & self expression, fans of the brand and new customers alike will be feeling the synergy all summer long.

The first portion of the project required concepting the Key Visual for the campaign (which later turned into POS and digital assets), and the second portion required art directing the environments for each music video as well as the 3d world in which the main paid media assets lived in.

Art Direction: Mara Frontera

Wardrobe Stylist: Mara Frontera

Creative Direction: Nick Elliot

Production Company: Round 2 Agency

Art directed and set designed photo shoot to create imagery for GT’s Living Foods new style guidelines. With the use of textured background and cloths, we created an elevated look and feel that aligns with the new neutral color palette and delicate brand aesthetic.

Art Direction, Set Design: Mara Frontera

Photography: Ziv Sade

Streetwear is pretty huge within the hispanic community, they identify with it because of the its urban roots. Also, it’s part of their pop culture. Artists like Bad Bunny and J Balvin have brought a fresh perspective to the streetwear style and its community.

But streetwear is not “climate friendly” with latinx countries because it’s more targeted for cold weather. Also, it’s usually more minimalist and our culture is anything but that. So “Santita” , our brand, would be a new type of style. Almost like streetwear meets resort wear.

Branding, Graphic Design: Mara Frontera

OMAPOTECARIO is a branding project for a holistic lifestyle brand designed to bring awareness to the magic of self-healing through services such as aromatherapy, healing therapies (pranic healing, akashic records, chakra alignment), crystal stone and tarot readings. The project includes a complete brand guide, logo design, social media content, and web design.

Branding, Graphic Design, Web Design: Mara Frontera

Texas has always been a stronghold for Bud Light. In fact, 1 in every 7 Bud Lights is sold in the Lone Star state. But when sales began to dip and people slowly started to choose other competitors, we were tasked to come up with a TV campaign to drive relevancy with Hispanic drinkers in Texas.

Our three national TV spots were built on the insight that Texans are known for going great lengths in everything they do. Including giving it their all when it comes to having fun with Bud Light.

Creative Director: Keslie Watts

ACD: Dan Camano

Art Director: Mara Frontera

Copywriter: Hector Jamesson, Edward Stockwell

With Modelo owning the vast majority of the chelada market share, Bud Light doubled down on its bet to win over the latino demographic by partnering with Tajín - one of the most iconic Mexican brands.

For the launch initial product launch, we focused on a headline-driven campaign that delivered a simple message: some things are better together. Shortly after, we released SMTs, 15 second TV spots featured on ESPN, radio spots, and multiple social media assets for the rest of the flavors SKUs.

Creative Director: Jason Cary

Art Director: Mara Frontera

3D Artist: Steve Cady

Copywriter: Hector Jamesson

“SI CON PEPSI”

Pepsi Latin America campaign called #SiConPepsi (Yes With Pepsi), celebrated foods from all over the world with Pepsi - a toast to the perfect combination. A song was created by Pedro Capó and Visitante called “Dulce y Salado” (Sweet and Salty) for the campaign to which I designed cover art for. My role throughout the entire process as the Art Director and Graphic Designer was to oversee photoshoots, design campaign toolkit, assist on set filming for commercial and social media content, and to create all key visual deliverables. The campaign has been and will be released in countries such as Guatemala, Colombia, Ecuador, El Salvador, Perú, Puerto Rico, Dominican Republic, United States, Eastern Europe, Mexico, and more.

Art Director & Graphic Designer: Mara Frontera

BTS Photos: Mara Frontera

Colorists: Company3

Copywriters: Gabriela Bonilla, Ian Meizoso

Creative Directors: Joana Santiago, Jaime Rosado

Video Editor: Juanky Alvarez

Director & Production House: Kacho Lopez & Zapatero Films

Director of Photography: Camilo Monsalve

Photographic content for Estrella Jalisco to be used for promotional materials and social media.

Creative Director: Steve Cady

Art Director: Mara Frontera

Photographers: Marie Lombardo & Chelsea Kyle

This year’s brief was to would build awareness of blood cancers and encourage donation within the 16-35 year-old gamer demographic. We decided that the best way to do it was to highlight the common denominator between both worlds: the fighting spirit to prevail through any obstacles.

Our design won bronze within the print category.

Copywriter: Hector Jameson

Art Director: Mara Frontera