HOUSE OF THIRST

For years, the term “thirsty” has held a negative cultural connotation. But if you look around, thirsty behavior is all around us – in pop music, kids’ favorite dance trends, and certainly on television. Why should yearning for something totally natural – like attention or hydration – be a bad thing? We figured it was time to flip the script on “thirsty,” from something shameful to something to celebrate. Because after all, when you have Agua de Kefir’s broad-spectrum electrolytes and nourishing minerals to satiate your desires, it’s good to be thirsty.

Creative Director: Nick Elliot

Producer: Brandyn Brazee

Art Director: Mara Frontera

Photographer: Cassidy Cooper

DP: Eddie O’Brand