CHELADA

Cheladas have always been a staple in Mexican culture. For Bud Light’s new Chelada line, we partnered with Tajín to create authentic and unforgettable flavors. This project entailed developing 3D renders of each flavor with their respective usage guidelines. 

Strategist: Gustavo Malagón

Creative Director: Jason Cary

Art Director: Mara Frontera

3D Artist: Steve Cady