ADK X LOVE ISLAND

Agua de Kefir is an electrolyte-rich beverage made from the pads of prickly pear cactus. To make inroads with younger audiences, we hooked up with a couple who’d just survived a very thirsty summer on Love Island USA, and invited them into the ADK villa to replenish & recover.

The campaign generated 57.5 million views, nearly 600,000 likes, nearly 9,000 comments (99% positive) and over 26,000 shares.

Creative Director: Nick Elliot

Producer: Brandyn Brazee

Art Director: Mara Frontera

Photographer: Cassidy Cooper

DP: Eddie O’Brand